As early as 5-10 years ago, it would suffice to make several loud PR statements about a company’s ambitious environmental plans to attract customers and partners by the ‘green business’ image with little investments, never achieving the declared energy performance targets.
However, in the recent years, the international community’s policy on energy saving and increased use of renewable energy sources has achieved considerable success and showed a positive trend. High prices on fossil fuels, growing demands for energy and truly functional mechanisms of RES energy production support have proven the economic benefits of ongoing projects.
We can list a number of major corporations that have shown the most conspicuous results in converting to renewable energy: Google, Apple, Microsoft, Johnson & Johnson, Coca-Cola, General Motors, Walmart, Lego, etc.
IKEA, a Swedish company, and the world largest furniture maker and retailer, also plans to provide for its own energy consumption with RES only.
The furniture giant has been making deliberate steps towards substitution of conventional fuels in its energy consumption mix for a long time; it invested Euro 1.5 bln in renewable energy sources by the end of 2015, having installed 700,000 solar panels and having built more than 314 wind turbines in the countries, where it conducts its business.
Moreover, based on the substantial rate of its own wind farm pool growth and efficiency in 2014-2015, the IKEA Group in Europe expects to achieve the energy efficiency targets in 2016.
The company also announced its intention to invest an extra Euro 1 bln in RES to help those people who have been mostly affected by climate changes. This amount will be allocated to countries, where IKEA has its local production and retail chains.
The Swedish company’s managers urge all business owners to follow the IKEA’s lead and help change people’ daily life for the better.